Many businesses have left Facebook for lack of growth and user involvement.
This is an awful idea.
With 1.5-billion users, there is a reach here you can't get anywhere else. Here are three strategies you can implement now to enhance your Facebook engagement and growth.
Why is my post going dead while others seem to be going viral with tons of likes and shares? It hardly has anything related to chance. If your Facebook page is not expanding the way you've expected, you're not alone. Based on a 2015 Social Media Examiner report, Facebook along with LinkedIn is one of the "most important social networks for marketers."
Users picked Fb over all other social media platforms when given a choice. Fb has a robust user base including other related platforms such as Instagram. As a consequence, this social networking website continues to be among the leading social platforms as it pertains to monthly customers that are active.
Nonetheless, most businesses don't have any idea if their Fb marketing is productive or not. Just half of them believe that they have a successful strategy. How do you know if your Facebook marketing is working?
The answer lies in your user involvement. Are they interacting with your posts?
Facebook and User Engagement
According to ComScore Mobile Metrix Facebook has user loyalty that is exceedingly high.
The typical mobile user engagement on Facebook is over seven hours, which happens via both mobile and desktops. In contrast, the average engagement of mobile users on Twitter is merely two hours in a month. It is 68 minutes or Tumblr and nearly an hour for Pinterest. Fb provides an excellent opportunity to give exposure to your company.
But why are many businesses struggling with engagement? The truth is, most of them just speak about their merchandise. Individuals do follow your content because they enjoy your product, but they don't desire to be bombarded all the time with "advertising." The rule that is 80% 20% is used by me. 80% of what you post should be informational. The remaining portion of the 20% can be personal, or you can push your goods. Make the posts both related and private so that your users are prompted to interact with your content without being forced.
Here are 3 methods you can implement now to enhance your Facebook engagement and growth:
Use Different Kinds of Content
A smart marketer knows to use various types of content. People do not like to read the same type of content over and again. Strive for variety or they will likely pass you over! Give useful tips, shoot photographs of people using your product, give personal narratives share photos, infographics, links, videos, articles, queries and things like that...post the sort of content your customers LOVE to engage with. See what your users enjoy the most by using Facebook's Page Insights, this will take the guesswork out of it.
Making them as HUMAN as possible and using emoticons in your posts to express enthusiasm and emotion behind your posts is also a great idea. According to Hubspot, utilizing a face emoticon "can raise likes by 57%, comments by 33%, and shares by 33%. Never finish posts without them." Be social! It's 'social media' after all!
Photos are a must
Pictures generate more user interaction. A 2014 e-marketer study indicates that photographs accounted for 75% of Facebook posts global. 87% of user interaction rate is from pictures. Take a photo of your recipe when you post it!
Use images that are larger as they are more likely to get comments, more likes, and shares. Uploading a photo or a video directly into your post is better than a text post with a thumbnail.
Ask your supporters to compose a caption of your photograph. Many businesses use this method. Use interesting and/or inspiring pictures and watch the comments and captions roll in.
Discover the Perfect Time to Publish Your Posts
According to KissMetrics the best time to publish on Facebook is around mid day and a little after 7 PM. And the greatest day to share your post on Facebook for maximum interaction is on Saturday. Nevertheless, Jeff Bullas proposes that entrepreneurs should post content throughout the 'non-active' hours when fanatics will not be active at work. They suggest the 8 PM to 7 AM is the best time for publishing on this social network to get maximum amounts of likes, shares, and comments. They identified that posts made between these times obtain approximately 20 percent more user involvement.
Watch out for patterns in your interactions and see what your customers like best.
Several of those strategies will work for you while others might perhaps not. But these three guidelines will surely help. Participation increases when you can properly ignite your Facebook fan's interest. But remember it's all about your customer's tastes; do what they want to do. These are merely a few ways you can enhance your Facebook marketing strategy to improve user engagement. The important thing is CONNECTION. Be social!
Social Media Updates On Auto Pilot?
Keeping your social media feed active takes a lot of dedication. Logging in to post 4 or 5 times per day, or even more if you use both Facebook and Twitter. Building your social channels takes time and patience.
Create 60 pieces of social media this month.
Post it every few hours.
Find time to run your business.
Repeat next month.